When you talk about 'experience design' the reaction you often get is 'what is that?'.

 

Experience design means thoughtful research, strategy, and design for how people engage and experience your product or service.

 

Because we are humans and we like to make things complicated we have a lot of different labels for different types of design and even different types of experience - there is user interface design, user experience design, product design, and more! There is user experience and customer experience (don't get me started on what or if they are different). 

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Recently I have been working on a project for a game with a team that has never heard of or used experience design. So, to keep it simple I created this fundamental map to help define the journey, provoke empathy with the humans, and think about how AI might fit into each part.

 

You will notice that there are stages used in PLG. These stages exist whether you are a Product-Led Growth organization or not because the stages denote what humans go through to decide to, continue to and to tell others to use your product. It has nothing to do with how your organization is set up.